Snapchat employee stock options
Snap's IPO last week was good to investors, but it was even better to the company's employees. But despite the influx of newly minted HNWIs , there's one name that's missing from the list of Snapchat millionaires—and that's DJ Khaled.
Snap – Avantages sociaux et autres avantages | bozirixejiwi.web.fc2.com
If you're not a fan of hip hop or Snapchat or TurboTax commercials , you may not be familiar with the producer, but Khaled has long been a savvy ambassador of the now publicly traded platform. His snaps get 3 million to 4 million views each; that's more average viewers than HBO's Westworld.
Employee Stock Options: Common Practices And Examples| Equidam
He posts virtually every waking moment of his life, from his morning showers to his child's birth. His Snapchat schtick—part motivational speaker, part rap video luxury showcase—has brought phrases like "major key" and "they don't want you to" into the mainstream. In a Business Week cover story last year, a Coca-Cola executive called him the "king of Snapchat.
Certainly, much of that kingly activity falls under the category of personal brand building. Since Khaled started using Snapchat in , his own profile has risen considerably.
He has traded on his Snapchat prowess not just to become a pitchman for TurboTax but also to ink deals for Snapchat endorsements of everything from soymilk to Ford. Social-media monetization isn't a new play by any stretch. But DJ Khaled born Khaled Khaled isn't just a celebrity making money on the platform—he's become inextricably associated with Snapchat's growth as a company. Since he started using the app in , Snapchat's daily active users grew from million to million. The company's annual revenue increased percent in that same time.
Handcuffed to Uber | TechCrunch
Meanwhile, Khaled meets regularly with Spiegel to pitch new ideas. Harvard Business School hosted Khaled for a Get Schooled on Snapchat college tour.
Snap's IPO could make some employees millionaires while others are left out - LA Times
Clearly, he has helped the company along its startup journey. Yet he hasn't reaped any of the rewards that someone in his role would normally get. Imagine that he started as an employee in , when the company had only employees.
A compensation package for a manager-level position at a then—Series E startup could have included 50, stock options. Not bad for a kid fresh out of Stanford, sure, but a package like that undersells Khaled's position.
In fact, all but one of Snap's nine board directors each earned over a million dollars in , and they all surely earned even more after last week's IPO. Is he hurting financially? But wealth isn't the point. Khaled helped make Snapchat a destination for users and brands alike, and while his role at the company was unofficial, it was still undeniable. Then again, Khaled might be diversifying his portfolio as we speak: He's using Instagram Stories more and more.
It's never a bad idea to hedge your bets, and the move only looks wiser after yesterday, when Snap saw sell-offs and analyst downgrades less than a week after its IPO.
Besides, he's betting on himself—and that's a major?
Your California privacy rights. Snap's IPO Made Its Employees Millionaires—Why Not DJ Khaled? Photo Video Backchannel Magazine Wired Insider.
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